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Popular and/or Featured Works
Muhammad Asad
[for] it is they who have taken error in exchange for guidance; and neither has their bargain brought them gain, nor have they found guidance [elsewhere]
The Clear Quran, Dr. Mustafa Khattab
They are the ones who trade guidance for misguidance. But this trade is profitless, and they are not ˹rightly˺ guided.
Safi Kaskas
They have sold guidance for error, what an unprofitable trade; they have not been guided.

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Source Arabic and Literal tools
Arabic
أُولَٰئِكَ الَّذِينَ اشْتَرَوُا الضَّلَالَةَ بِالْهُدَىٰ فَمَا رَبِحَت تِّجَارَتُهُمْ وَمَا كَانُوا مُهْتَدِين
Transliteration
Mathaluhum kamathali allathee istawqada naran falamma adaat ma hawlahu thahaba Allahu binoorihim watarakahum fee thulumatin la yubsiroona
Transliteration-2
ulāika alladhīna ish'tarawū l-ḍalālata bil-hudā famā rabiḥat tijāratuhum wamā kānū muh'tadīn
Word for Word
Dr. Shehnaz Shaikh, Ms. Kauser Katri, and more
Those (are) the ones who bought [the] astraying for [the] guidance. So not profited their commerce and not were they guided-ones.

Generally Accepted Translations of the Meaning
Muhammad Asad
[for] it is they who have taken error in exchange for guidance; and neither has their bargain brought them gain, nor have they found guidance [elsewhere]
M. M. Pickthall
These are they who purchase error at the price of guidance, so their commerce doth not prosper, neither are they guided
Yusuf Ali (Saudi Rev. 1985)
These are they who have bartered Guidance for error: But their traffic is profitless, and they have lost true direction
The Clear Quran, Dr. Mustafa Khattab
They are the ones who trade guidance for misguidance. But this trade is profitless, and they are not ˹rightly˺ guided.
Safi Kaskas
They have sold guidance for error, what an unprofitable trade; they have not been guided.
Wahiduddin Khan
Such are those who have taken misguidance in exchange for guidance; but their bargain does not profit them, nor have they found true guidance
Shakir
These are they who buy error for the right direction, so their bargain shall bring no gain, nor are they the followers of the right direction
Dr. Laleh Bakhtiar
Those are those who bought fallacy for guidance, so their trade was not bettered nor had they been ones who are truly guided.
T.B.Irving
Those are the ones who have purchased error at the price of guidance, while their bargain does n them nor have they been guided.
Abdul Hye
These are they who have purchased error for guidance, so their business is profitless and they are not guided.
The Study Quran
It is they who have purchased error at the price of guidance. Their commerce has not brought them profit, and they are not rightly guided
Dr. Kamal Omar
Those are they who have purchased ignorance in place of guidance, so their business brought no profit, and they were not those who find guidance
Farook Malik
These are the people who barter guidance for error: but their bargain is profitless and they are not going to be guided
Talal A. Itani (new translation)
Those are they who have bartered error for guidance; but their trade does not profit them, and they are not guided
Muhammad Mahmoud Ghali
Those are they who have traded errancy (at the price of) guidance; so, in no way has their commerce gained (anything) and in no way have they been rightly-guided
Muhammad Sarwar
They have traded guidance for error, but their bargain has had no profit and they have missed the true guidance
Muhammad Taqi Usmani
These are the people who have bought error at the price of guidance; so their trade has brought no gain, nor have they reached the right Path
Shabbir Ahmed
They have bought straying at the expense of guidance. Such trade has to go bankrupt because they have set their caravan in the wrong direction
Dr. Munir Munshey
Such ones have traded away the guidance for fallacy and falsehood. Gain is not what their bargain brought them. They are not guided
Syed Vickar Ahamed
These are they who have exchanged guidance for error: But their trade is profitless, and they have lost true (right) direction
Umm Muhammad (Sahih International)
Those are the ones who have purchased error [in exchange] for guidance, so their transaction has brought no profit, nor were they guided
[The Monotheist Group] (2011 Edition)
These are the ones who have purchased straying for guidance; their trade did not profit them, nor were they guided
Abdel Haleem
They have bought error in exchange for guidance, so their trade reaps no profit, and they are not rightly guided
Abdul Majid Daryabadi
These are they who purchased error for guidance, but their traffic profited not, nor have they ever become guided
Ahmed Ali
They are indeed those who bartered away good guidance for error and gained nothing from the deal, nor found the right way
Aisha Bewley
Those are the people who have sold guidance for misguidance. Their trade has brought no profit; they are not guided.
Ali Ünal
Such are the ones who have bought straying in exchange for guidance, but their trade has brought no profit, and they have no way out to escape it
Ali Quli Qara'i
They are the ones who bought error for guidance, so their trade did not profit them, nor were they guided
Hamid S. Aziz
Those who buy error for guidance, their traffic profits not, and they are not guided
Ali Bakhtiari Nejad
They are those who traded the misguidance for the guidance, so their trade was not profitable, and they were not guided
A.L. Bilal Muhammad et al (2018)
These have bartered guidance for error, their business is profitless, and they have lost their way
Musharraf Hussain
They have chosen error instead of guidance; their bargain is without profit, and they aren’t rightly guided.
Maududi
These are the people who have bartered away Guidance for error, but this is a profitless bargain that they have made, and they are not at all on the right way
[The Monotheist Group] (2013 Edition)
These are the ones who have purchased straying with guidance; their trade did not profit them, nor were they guided.
Mohammad Shafi
These are the people who bartered away right guidance for straying away therefrom. But their barter deal benefited them not, and they failed to become guided

Controversial or status undetermined works
Ahmed Raza Khan (Barelvi)
They are those people who purchased error for guidance but their trade earned them no profit, and they indeed knew not the way of trading.
Rashad Khalifa
It is they who bought the straying, at the expense of guidance. Such trade never prospers, nor do they receive any guidance.
Hasan Al-Fatih Qaribullah
Such are those who barter away guidance for error, their trade did not profit (them), nor are they guided
Maulana Muhammad Ali
These are they who buy error for guidance, so their bargain brings no gain, nor are they guided
Muhammad Ahmed - Samira
Those are those who bought/volunteered the misguidance with the guidance, so their commercial trade/buying and selling did not profit/gain, and they were not guided
Bijan Moeinian
These hypocrites buy the “darkness” paying the “light for it”; what a bargain! They have indeed lost the right path and God will not give them any guidance at all
Faridul Haque
These are the people who purchased error in exchange of guidance - so their bargain did not profit them, and they did not know how to trade
Sher Ali
These are they who have bartered away guidance for error, but their traffic has brought them no gain, nor are they rightly guided
Dr. Mohammad Tahir-ul-Qadri
These are the people who have purchased misguidance for guidance; but their trade did not yield any gain, and they did not know the way to a (gainful and profitable) bargain
Amatul Rahman Omar
It is they who have preferred misguidance to guidance, but their bargain has fetched no profit, nor they are rightly guided
Muhsin Khan & Muhammad al-Hilali
These are they who have purchased error for guidance, so their commerce was profitless. And they were not guided

Non-Muslim and/or Orientalist works
Arthur John Arberry
Those are they that have bought error at the price of guidance, and their commerce has not profited them, and they are not right-guided
George Sale
These are the men who have purchased error at the price of true direction: But their traffick hath not been gainful, neither have they been rightly directed
Edward Henry Palmer
Those who buy error for guidance, their traffic profits not, and they are not guided
John Medows Rodwell
These are they who have purchased error at the price of guidance: but their traffic hath not been gainful, neither are they guided at all
N J Dawood (2014)
Such are those that barter guidance for error: they profit nothing, nor are they on the right path

New, Partial, or In Progress Translations
Linda “iLHam” Barto
They have traded guidance for error. They do not profit from their devices, and they are not guided.
Sayyid Qutb
These are the ones who barter away guidance for error. Their transaction is profitless and they will receive no guidance.
Thomas Cleary
They are those who purchase error at the cost of guidance; so their trade does not profit them; and they are not guided
Ahmed Hulusi
Those are the ones who have bought fallacy (incapacity to recognize their reality) in exchange for the truth that comprises their essence. Their transaction has brought them no profit, nor will it lead them to the truth!
Sayyed Abbas Sadr-Ameli
These are they who have bought error (in exchange) for guidance, hence their transaction yields them no profit, nor are they guided (aright)
Al-muntakhab fi tafsir al-Qur'an al-Karim
These are they who have been steered by false belief and exchanged the guidance of Providence to the path of righteousness for a perplexed path in a maze of error, and in consequence their embarking in bad business and their captivation in evil trade have caused them the loss of their souls, they were captive victors who lost in gain, nor could they hit the path of righteousness
Mir Aneesuddin
Those are the persons who purchase error at the cost of guidance, so their commerce is of no gain, and they do not receive guidance.
The Ascendant Qur‘an, Muhammad H. al-‘Asi
[For] it is they who have purchased deviation in exchange for guidance; and neither did their bargain yield a profit, nor did they wind up being guided

Obsolete and/or older editions
Yusuf Ali (Orig. 1938)
These are they who have bartered Guidance for error: But their traffic is profitless, and they have lost true direction
OLD Literal Word for Word
Those (are) the ones who bought [the] astraying for [the] guidance. So not profited their commerce and not were they guided-ones